New era of fashion

The Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by 90s running silhouettes and the PUMA x McQueen collaboration, the style is a re-imagined pair of kicks with a bulky, unapologetic look and feel. The exaggerated tooling, the blown-up proportions, and the loud colour blocking reserve a spot for the […]

PUMA and Han Kjøbenhavn team up for high-end streetwear

Global Sports Brand PUMA enlists Danish high-end streetwear brand, Han Kjøbenhavn, as a new collaborative partner for Autumn-Winter ‘17. Simplicity and functionality are cornerstones of Scandinavian design, and Han Kjøbenhavn takes them to an extraordinary place. Founder and creative director Jannik Davidsen innovates with contemporary expression and a fondness for his stomping ground of Copenhagen, […]

PUMA welcomes all-new Kiku Pack

Kiki Pack Takes floral design cue from Japanese Heritage PUMA is launching the all-new Kiku Pack, drawing inspiration from Japan and its tradition of enjoying the fleeting beauty of flowers throughout each season. The Kiku Pack is named after the “Kiku no Sekku”, also known as Chrysanthemum Day – one of Japan’s five ancient festivals […]