New era of fashion

The Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by 90s running silhouettes and the PUMA x McQueen collaboration, the style is a re-imagined pair of kicks with a bulky, unapologetic look and feel. The exaggerated tooling, the blown-up proportions, and the loud colour blocking reserve a spot for the […]

PUMA welcomes all-new Kiku Pack

Kiki Pack Takes floral design cue from Japanese Heritage PUMA is launching the all-new Kiku Pack, drawing inspiration from Japan and its tradition of enjoying the fleeting beauty of flowers throughout each season. The Kiku Pack is named after the “Kiku no Sekku”, also known as Chrysanthemum Day – one of Japan’s five ancient festivals […]

PUMA links up with NATUREL for a collection that’s out of this world

PUMA continues to go beyond the limits of sports style design by partnering with fresh creative talent, this time linking up with renowned US-based graphic artist NATUREL for collaborative collection debuting in Autumn-Winter ’17. His charismatic approach to street cool has etched his name in the upper echelon of streetwear design. Known for his symbolism-heavy […]