New era of fashion

The Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by 90s running silhouettes and the PUMA x McQueen collaboration, the style is a re-imagined pair of kicks with a bulky, unapologetic look and feel. The exaggerated tooling, the blown-up proportions, and the loud colour blocking reserve a spot for the […]

PUMA and Han Kjøbenhavn team up for high-end streetwear

Global Sports Brand PUMA enlists Danish high-end streetwear brand, Han Kjøbenhavn, as a new collaborative partner for Autumn-Winter ‘17. Simplicity and functionality are cornerstones of Scandinavian design, and Han Kjøbenhavn takes them to an extraordinary place. Founder and creative director Jannik Davidsen innovates with contemporary expression and a fondness for his stomping ground of Copenhagen, […]

PUMA welcomes all-new Kiku Pack

Kiki Pack Takes floral design cue from Japanese Heritage PUMA is launching the all-new Kiku Pack, drawing inspiration from Japan and its tradition of enjoying the fleeting beauty of flowers throughout each season. The Kiku Pack is named after the “Kiku no Sekku”, also known as Chrysanthemum Day – one of Japan’s five ancient festivals […]

Mafikizolo and Nyashinski to feature on the next Coke Studio Africa

The legendary South African music duo, Mafikizolo, will make an appearance on Coke Studio Africa 2017 on the 14th of October, paired with returning Kenyan R&B and hip-hop artist, Nyashinski and this week’s big break, Dremo. During a Coke Studio Africa 2017 Instagram Live interview with the ‘Khona’ hitmakers, Mafikizolo’s Theo talked about the band’s […]

PUMA reinvests lacing with TSUGI NETFIT

One Shoe. Infinite Customizable Styles. Continuing their commitment to developing game changing innovations, Global Sports Brand PUMA has revealed NETFIT – a unique customizable lacing system that offers infinite performance and styling options. NETFIT is debuting across many of PUMA’s top footwear silhouettes including both performance and lifestyle, including the latest Sportstyle silhouette, TSUGI. Translating […]