At Coachella Rihanna and PUMA threw the hottest bash of the season to celebrate the FENTY PUMA by Rihanna collection. Held at a private estate in the Coachella Valley, the VIP only gig had the collection’s beach chic meets motorsport theme in full swing with guests revelling in slides, lounging in cabanas and going hard […]
The Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by 90s running silhouettes and the PUMA x McQueen collaboration, the style is a re-imagined pair of kicks with a bulky, unapologetic look and feel. The exaggerated tooling, the blown-up proportions, and the loud colour blocking reserve a spot for the […]
Busiswa Gqulu, famously known as Kalawa Chikita, will feature on Episode 11 of Coke Studio Africa 2017 on Saturday the 21st of October at 6.05PM on e.tv, with Zambian hip-hop great, Slapdee. The duo collaborated to discover more about each other’s music and created something spectacular. Ethiopian favourite, Sami Dan, and Mauritian show-stopper, Laura Beg, […]
Global Sports Brand PUMA enlists Danish high-end streetwear brand, Han Kjøbenhavn, as a new collaborative partner for Autumn-Winter ‘17. Simplicity and functionality are cornerstones of Scandinavian design, and Han Kjøbenhavn takes them to an extraordinary place. Founder and creative director Jannik Davidsen innovates with contemporary expression and a fondness for his stomping ground of Copenhagen, […]
Kiki Pack Takes floral design cue from Japanese Heritage PUMA is launching the all-new Kiku Pack, drawing inspiration from Japan and its tradition of enjoying the fleeting beauty of flowers throughout each season. The Kiku Pack is named after the “Kiku no Sekku”, also known as Chrysanthemum Day – one of Japan’s five ancient festivals […]
The legendary South African music duo, Mafikizolo, will make an appearance on Coke Studio Africa 2017 on the 14th of October, paired with returning Kenyan R&B and hip-hop artist, Nyashinski and this week’s big break, Dremo. During a Coke Studio Africa 2017 Instagram Live interview with the ‘Khona’ hitmakers, Mafikizolo’s Theo talked about the band’s […]
Global Sports Brand, PUMA, and FENTY Creative Director, Rihanna, officially ushers in the third season of FENTY PUMA by Rihanna by opening up the doors of FENTY University, where varsity sport gets a high fashion makeover and everyone can mix and match the variety of looks. Rihanna designed the collection to represent different youth cultural […]
PUMA takes us back to the 70’s once again with the latest SUPER PUMA Collection. As a continuing story from the first drop in June, SUPER PUMA brings you back to the roots of old school hip-hop style. The collection’s designs are authentic to the time and styles of the aspiring scratch DJs and B-boys […]
THE IDEA We run the streets. So, we are the streets. PUMA takes global street culture to the next level in their latest campaign collaboration exploring different aspects of street culture across the globe in cities with unique vibes and underground scenes that remain widely untapped by mainstream culture. The idea was built around culture […]
One Shoe. Infinite Customizable Styles. Continuing their commitment to developing game changing innovations, Global Sports Brand PUMA has revealed NETFIT – a unique customizable lacing system that offers infinite performance and styling options. NETFIT is debuting across many of PUMA’s top footwear silhouettes including both performance and lifestyle, including the latest Sportstyle silhouette, TSUGI. Translating […]