PUMA reinvests lacing with TSUGI NETFIT

One Shoe. Infinite Customizable Styles.

Continuing their commitment to developing game changing innovations, Global Sports Brand PUMA has revealed NETFIT – a unique customizable lacing system that offers infinite performance and styling options. NETFIT is debuting across many of PUMA’s top footwear silhouettes including both performance and lifestyle, including the latest Sportstyle silhouette, TSUGI.

Translating to ‘NEXT’ in Japanese, the ‘TSUGI’ incarnates the fusion of modernity, technology and traditions, bringing a new wave of aesthetic to progressive streetwear. With TSUGI, PUMA brings to the table their successful track record Sportstyle Running footwear design and long-standing commitment to pushing the boundaries of innovation.

TSUGI NETFIT features a unique lacing concept for a progressive look and extra comfortable fit. With the NETFIT all-new netted mesh, sneaker enthusiasts will now have complete control and versatility over how they lace up. No matter the style, needs, or shape, adapt your shoe the way you see fit. The options are limitless, bringing customization to another level and giving everyone the chance to be as creative as they possibly can.

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