At Coachella Rihanna and PUMA threw the hottest bash of the season to celebrate the FENTY PUMA by Rihanna collection. Held at a private estate in the Coachella Valley, the VIP only gig had the collection’s beach chic meets motorsport theme in full swing with guests revelling in slides, lounging in cabanas and going hard on the dirt bike trail. Rihanna was in her usual element wearing head-to-toe FENTYxPUMA, and chilled with guests and grooved along to the tunes of some of today’s hottest DJ’s.
Guests in attendance included The Weeknd, G Eazy, French Montana, Offset, Belly, Iggy Azelea, Teanya Taylor, Timothee Chamalet, H.E.R, Jessie Williams, Normani Kordei, ASAP Rocky, YesJulz, Daniel Ceasar, THEY, Terrance J, Jasmin Sanders, Kali Uchis and Shaun Ross.
Drop two of the SS18 range was exclusively available for guests to shop in advance of its launch. Beachy and badass, the collection is a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. Masculine motorsport gear meets laced-up lingerie. Oversized, androgynous silhouettes are paired with sexy skintight swimwear. Summer vibes continue to be in full effect with bold branding, daredevil detailing and splashes of neon. It is a collection born to hit the beach, ready to make waves.
Drop 2 of the SS18 PUMA FENTY collection is now available at PUMA SELECT stores. #FENTYXPUMA
For the latest on what’s dropping locally, follow @PUMASouthAfrica on Twitter or check out the new PUMA South Africa Instagram account on www.instagram.com/pumasouthafrica. The PUMA SELECT blog has a hot new look – visit www.pumaselect.co.za.