PUMA collaborate with ICNY to launch full debut collection

PUMA has partnered with alternative sportswear pioneers ICNY, capitalising on the expertise of ICNY’s reflective technology and PUMA’s rich sporting history. The debut PUMA x ICNY collection of sneakers and apparel has all over reflective textures, bold colours and futuristic designs allowing the wearer to shine even in the darkest hours. ICNY was developed after […]

PUMA release the Eskiva

 New seasonal style draws inspiration from PUMA’s sporting roots Global Sports Brand PUMA introduces the Eskiva, a lifestyle sneaker for the ladies inspired by the PUMA Gong boxing shoe originally released in the ‘70s. The Eskiva champions PUMA’s athletic roots by staying true to the original silhouette, but fusing modern material updates for a stylish […]